Wendy's Chili Revisited

CONTENTS


Heading                                                                                Page


Executive Summary                                                                        3


Introduction                                                                                5        


The Wendy's Edge                                                                        5        


Menu Unlimited?                                                                        6


Driving Ahead                                                                                7


Dollars and Sense – The Cost of Chili                                                8        
(i)        Out of Pocket Basis                                                        8
(ii)        Full Cost Basis                                                        10
(iii)        The Real Cost                                                                11


The Case For Chili                                                                        12


What Could Have Been                                                                13


Looking Ahead                                                                        14


Conclusion                                                                                16


Appendix A                                                                                17        


Appendix B                                                                                19

Appendix C                                                                                21



Executive Summary

David Thomas founded Wendy's in 1969 as a fast-food outlet providing quality food and quick service at reasonable prices. Since ...

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